The beauty industry is a dynamic and ever-evolving landscape, constantly adapting to the changing needs and preferences of consumers. As we approach 2024, it’s clear that the industry is embracing diversity and inclusivity more than ever before, while also prioritizing skincare. This article presents an expert-vetted list of the best makeup brands for 2024, showcasing a range of companies that are setting new standards in the industry.
From established global brands to innovative startups, these companies are redefining beauty with their unique products and commitment to quality. Whether you’re a makeup enthusiast or a professional in the industry, this comprehensive guide offers valuable insights into the top makeup brands to watch out for in 2024.

Editor’s Top Choice: Traceless Foundation Stick
Tom Ford Beauty is a luxury brand renowned for its collection of cosmetics and fragrances. The brand was first introduced by Estée Lauder Companies (ELC) in 2006,…
reflecting the singular vision of modern glamour by its founder, Tom Ford. The products are crafted with the ultimate in quality and luxury, embodying Ford’s unique perspective on elegance and style.
In 2004, Ford and his business partner Domenico de Sole launched a cosmetics line, marking the inception of the Tom Ford retail brand concept. In 2020, Estée Lauder completed its acquisition of the Tom Ford brand, becoming the sole owner of all its intellectual property.
Rinna Beauty Rinna Beauty is a luxury makeup and beauty brand created by actress Lisa Rinna. The brand, which has been nearly a decade in the making, reflects Rinna’s personal style and taste. Rinna Beauty offers a range of products including lip kits, lipsticks, and lip glosses.
The brand has seen significant success since its launch in Fall 2020, with 25% sales gains month-over-month and projected sales of $10 million for the year…
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