BELLAMI, a global leader in the hair extensions industry, has recently launched BELLAMI professional-grade hair care collection in Canada. This innovative line of products is the first of its kind, offering professional-grade care for hair extensions both in-salon and at home. The collection was developed in collaboration with renowned hair stylists and educators, who installed nearly a million hair extensions collectively. Moreover, these products also strengthen the health and integrity of natural hair.
John Costanza, Group Vice President of Beauty Industry Group, leading the charge for BELLAMI, emphasizes beauty in innovation, saying, “We know hair better than any brand on the market. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension…
treatment in-salon and at-home.” Bellami Hair Care Collection The professional and at-home collections are infused with the revolutionary H-2™ Complex and proprietary Vita-Seal™ complexes.
Unlike other bond-building technologies, the H-2™ Complex contains both hydrophilic and hydrophobic properties, allowing the formulas to target different areas of damage and achieve maximum results.
The Hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, while the hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling.
The at-home formulas complement the professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage…
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