In the upcoming Black Friday 2023, it’s projected that a whopping 68% of consumers will choose to shop online for their holiday deals and 66% on Cyber Monday. According to a new online survey about holiday shopping statistics by Drive Research, it’s a substantial percentage that only highlights the continued shift towards a more convenient and flexible shopping experience.
Top Black Friday statistics for 2023 include:
82% of people plan to shop during Cyber Week 2023 2.5X more people will shop online for Black Friday deals than those shopping in person In 2023, more shoppers are planning to participate in Small Business Saturday (36%) than they are in-person Black Friday shopping (27%) Amazon, Target, and Walmart will be the most popular places to shop during Black Friday weekend In 2023, 78% of holiday shoppers plan to spend the same or less money than last year Clothing and accessories (82%), electronics…
(73%), health and beauty products (49%), toys (48%) and household appliances (44%) will be the top in-store purchases on Black Friday 2023.
35% of people will start their Black Friday shopping on Thanksgiving 2023 – a 13% increase from 2022 Over 1 in 10 shoppers will wait over 2 hours to enter a store on Black Friday (11%) When entering a store on Black Friday, 45% of people will wait less than 30 minutes before exiting 30 minutes is the cut-off time for many consumers when it comes to waiting in line to enter a store (45%) Online shopping is gaining momentum, with an estimated 2.5 times more people opting for digital purchases over physical store visits in 2023.
This figure represents a substantial shift in consumer behavior and highlights the growing preference for the convenience and ease offered by online shopping platforms.
Promotions/sales (81%) and free shipping (80%) will be the biggest driving factors for consumers when choosing where to shop, as well as Availability of products (66%), Return/exchange policies (50%), Fast shipping times (46%), and Online reviews (46%)…
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