LuxuryNews

Audemars Piguet Launches The Watch Keepers Certified Pre-Owned Platform

Manufacturer authentication, transparent condition grading and a two-year warranty anchor the watchmaker’s direct channel for verified buyers and sellers.

Published: Oct 26, 2026 6:30 AM

By RETAILBOSS Team

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Audemars Piguet Launches The Watch Keepers Certified Pre-Owned Platform

Source video cover: Audemars Piguet.

Audemars Piguet has introduced The Watch Keepers, its official platform for buying and selling certified pre-owned watches. The service brings authentication, condition assessment and a two-year warranty into a resale process operated by the manufacturer.

Buying and selling are currently available to fully verified users residing in the European Union and Switzerland, according to the platform’s official FAQ. Visitors can access the website worldwide, while registered guest users can explore listings and view prices.

The company plans to extend transaction services to further regions over time. The manufacturer becomes part of the resale process The Watch Keepers says Audemars Piguet watchmakers authenticate timepieces and cross-check them against the manufacture’s historical archives.

Condition and servicing are assessed, and watches receive a grade on a five-point scale. Professional photographs document the details and condition of each piece. The service includes an official certificate and secure delivery with a watch pouch. Original boxes and papers accompany watches when available.

These are specific components of the platform’s stated process, rather than a promise that every pre-owned watch retains all its original accessories. Archive access, technical assessment and warranty support bring several aspects of product knowledge into one channel…

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