Understance Expands to Calgary, Opening Third Retail Store

The Burnaby location is part of Understance’s ambitious growth strategy, which aims to establish 30 retail locations across Canada and the United States within the next five years. This expansion brings the brand closer to its roots in Metro Vancouver while extending its reach to a broader customer base.

“The opening of our Calgary store is an exciting milestone as we work towards our ambitious goal of establishing 30 retail locations across Canada and the United States over the next five years,” said Jiayi Lyu, Director of Understance.

“Understance is thrilled to become part of Calgary’s vibrant retail landscape and we look forward to building meaningful connections with the local community.” Understance, known for its inclusive approach to lingerie, offers one of the largest size ranges in North America, starting at a 28 band size and extending up to 48, with cup sizes available up to N.

This extensive selection, paired with professional fitting services, caters to diverse body types. The brand’s expansion strategy includes: Continued focus on in-store experiences with personalized fitting services Emphasis on comfort and function in product design Ongoing innovation based on…