Louis Vuitton has unveiled its groundbreaking entry into the cosmetics world with La Beauté Louis Vuitton, a luxury makeup line set to debut in Fall 2025. Leading this venture as Creative Director of Cosmetics is Dame Pat McGrath, the British makeup icon and founder of the billion-dollar Black-owned beauty empire, Pat McGrath Labs. This collaboration merges McGrath’s visionary artistry with Louis Vuitton’s legacy of craftsmanship, signaling a transformative moment for inclusivity and innovation in high-end beauty.
Pat McGrath: A Trailblazer in Beauty
Dame Pat McGrath, often hailed as the “most influential makeup artist in the world” by Vogue, has reshaped global beauty standards over her 30-year career. Born in Northampton, England, to a Jamaican mother, McGrath’s early fascination with makeup evolved into a career marked by runway collaborations with designers like Alexander McQueen and John Galliano. Her eponymous brand, Pat McGrath Labs—launched in 2015 and valued at $1 billion by…
2019—redefined inclusivity with bold product lines and viral innovations like the $40 Gold 001 pigment that sold out in six minutes. McGrath’s accolades include being named to Time’s 100 Most Influential People list (2019) and receiving a Damehood in 2021, the first makeup artist to earn the honor.
Her work with Louis Vuitton spans two decades, most notably crafting fiery forehead designs for the 2019 Cruise collection and avant-garde looks for the 2016 Resort show.
A Legacy of Disruptive Collaborations McGrath’s partnerships have consistently bridged beauty with high fashion and streetwear: Supreme (2020): Her MatteTrance lipstick in Supreme’s signature red marked the streetwear giant’s first beauty product.
Global Retail Expansion: In 2024, Pat McGrath Cosmetics debuted in travel retail via Duty Free Americas in Macau. Luxury Brand Synergy: Prior to Louis Vuitton, McGrath developed cosmetics lines for Giorgio Armani, Dolce & Gabbana, and Gucci…
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