Italian luxury house Ferragamo has unveiled Fiamma, its first women’s fragrance under the creative direction of Maximilian Davis, blending timeless elegance with modern sustainability. Launched on April 4, 2025, the scent marks a bold step in Ferragamo’s evolution, marrying artisanal craftsmanship with environmental responsibility.
Fiamma—Italian for “flame”—embodies the fiery spirit of self-expression and renewal. Designed to celebrate women’s “inner strength and radiant elegance,” the fragrance reflects Davis’ vision of reinterpreting Ferragamo’s heritage through a contemporary lens. The bottle, a radiant gold vessel with a sculpted cap and red flame logo, pays homage to the brand’s Florentine roots while exuding modern sophistication.
Sensory Symphony with Sustainable Roots
Developed in collaboration with master perfumer Clement Gavarry (dsm-firmenich), Fiamma opens with the crisp sweetness of white pear, transitions into a floral heart of creamy gardenia, and settles into a warm base of amber and spices. Beyond its olfactory appeal, the fragrance prioritizes sustainability:
80% biodegradable ingredients, reducing environmental impact. Refillable 100ml bottle, aligning with luxury’s shift toward circularity. Campaign: A Nod to Heritage and Artistry The launch campaign, shot by renowned photographer Mario Sorrenti in Florence’s rolling hills, stars model Karolina Spakowski.
Set against the backdrop of Ferragamo’s birthplace, the visuals blend dynamic movement with ethereal lighting, symbolizing the brand’s bridge between legacy and innovation.
Pricing and Availability 3.4 oz (100ml): $140 (refillable) 1.8 oz (55ml): $105 1.0 oz (30ml): $75 Fiamma is available globally through Ferragamo boutiques, department stores, and online retailers. Strategic Context: Ferragamo’s Fragrance Ambitions Fiamma arrives as parent company Inter Parfums, Inc.
(which manages fragrances for brands like Coach, Jimmy Choo, and Van Cleef & Arpels) seeks to revitalize Ferragamo’s presence in the competitive $50B luxury perfume market…
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