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Ferragamo Brings Its Holiday 2026 Story Into the Rodeo Drive Boutique

The Beverly Hills flagship connects seasonal gifting with a residential retail concept designed by Vincent Van Duysen Architects.

Published: Oct 24, 2026 4:02 PM

By Jeanel Alvarado

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Ferragamo Brings Its Holiday 2026 Story Into the Rodeo Drive Boutique

Image: Ferragamo.

Ferragamo is bringing its Holiday 2026 campaign, The Joy of Loving, into its Rodeo Drive boutique in Beverly Hills. The seasonal presentation puts the house’s relationship-led gifting story inside a flagship whose residential design gives shoes, handbags and ready-to-wear distinct settings, rather than a single continuous sales floor.

Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo. Image: Ferragamo.

A Holiday Presentation in an Established Flagship The boutique is at 357 North Rodeo Drive. Ferragamo’s official design story dates the redesigned store to July 2026 and credits Vincent Van Duysen Architects. The current holiday presentation therefore adds a seasonal layer to an existing retail investment.

At the entrance, campaign imagery shares the window frontage with product displays. Inside, pale seating, warm-toned shelving and contrasting red and green surfaces divide the boutique into smaller merchandising areas.

Shoes are displayed individually along illuminated shelves, while handbags occupy wall-mounted arrangements and freestanding fixtures. Clothing rails sit alongside seating areas, bringing the categories into the same room-like environment…

Entrance and merchandise displays in Ferragamo’s Rodeo Drive boutique

Footwear shelving beside a red accent wall and seating

Women’s footwear and ready-to-wear display with seating

Seating area beside shelving and a patterned feature wall

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