Martin Hoffmann’s appointment as sole CEO of On (On Running) in July 2025 marks a new era for one of the world’s fastest-growing sportswear brands. With a unique blend of financial discipline, entrepreneurial flair, and a passion for innovation, Hoffmann is guiding On through its ambitious global expansion and redefining premium athletic footwear and apparel.
Hoffmann joined On in 2013 as CFO when the brand was still an emerging Swiss startup, best known for cloud-like running shoes and bold design. He was instrumental in scaling operations, raising capital, and structuring the company for international growth. By 2021, he had also taken on co-CEO duties, playing a lead role in On’s successful public listing on the New York Stock Exchange—a milestone that catapulted the company into the global spotlight.
With Marc Maurer’s transition out of the CEO role in June 2025 (though remaining as an advisor), Hoffmann now stands at the…
helm alone. His focus, as detailed in company materials and interviews, is to maintain On’s disruptive, high-growth culture while scaling up operational excellence for a new stage of maturity.
Milestones & Achievements: From Challenger to Global Powerhouse In fiscal 2024, On reported record net sales of over CHF 2.3 billion and net income of CHF 242 million, cementing its position as a top competitor in performance sportswear.
On’s Q1 2025 net sales jumped 43% year-over-year to CHF 726.6 million, with direct-to-consumer and wholesale segments both delivering double-digit growth.
The brand’s ambition, outlined in its “Dream On” vision, is to maintain high margins (with adjusted EBITDA margin targets of 16.5%-17.5% for 2025) and sustain global sales momentum…
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