ME+EM, the acclaimed British luxury womenswear brand, which made its U.S. retail debut with a series of new store openings in coveted American locales. After launching its first permanent U.S. location, the direct-to-consumer label quickly expanded throughout the Northeast and has set its sights on the West Coast as the brand cements its stateside presence and global ambitions.
A Royal Favorite Makes American Moves
Founded by Clare Hornby in London, ME+EM has won a cult following for its intelligent style—timeless tailoring, elevated basics, and bold, versatile designs. The brand is regularly worn by international icons, including Kate Middleton and Sophie, Duchess of Edinburgh. As reported by Town & Country and Yahoo, the U.K. label counts several members of the royal family as fans.
Hornby emphasizes the importance of physical retail for customer connection,”We’re very proud of the quality of our clothes, and this is something that even the most beautiful…
photography can’t always capture, so our stores are an essential part of how our customers experience the brand and our product. It’s been hugely exciting to see the positive response from both new and existing customers coming into the store, and seeing the collections in person.” U.S.
Flagship and New York Expansion Spring 2025 saw the inauguration of ME+EM’s first permanent U.S. store in New York, NY, establishing a luxury retail base in the heart of Manhattan.
The flagship was swiftly followed by a new 2,700-square-foot boutique in SoHo at 111 Mercer Street—a space designed by New York and British architecture teams, and adorned with bespoke ceramics and textural elements echoing the label’s refined aesthetic.
The SoHo store is light and airy, designed to invite customers to explore the brand’s entire ready-to-wear collection in a fresh context…
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