Inside Fashion’s 2025 Creative Director Shuffle and What It Really Means For Luxury Brands

Credit: Jeanel Alvarado Loewe appoints Jack McCollough and Lazaro Hernandez At Loewe, part of LVMH, Jonathan Anderson is exiting after more than a decade, with Jack McCollough and Lazaro Hernandez stepping in as the new creative directors in 2025.

The house confirmed their appointment on its official site, presenting the pair as the next chapter for the Spanish luxury brand after their long tenure at Proenza Schouler.

McCollough and Hernandez will take full creative responsibility for womenswear, menswear, and leather goods, giving them control over both image‑making on the runway and core product categories like bags and small leather goods.

Their brief is to build on Loewe’s momentum while respecting the craft-driven identity established under Anderson. Demna takes the helm at Gucci At Gucci, parent group Kering has named Demna as artistic director, succeeding Sabato De Sarno and signaling a reset at its flagship brand…