Inside Target SoHo The 600 Broadway Concept Store in New York

A Style Led Concept At 600 Broadway The reimagined Target SoHo store sits at 600 Broadway, New York, in the heart of SoHo, and is described as a “one‑of‑a‑kind concept store where everyday shopping meets play, discovery and style.” The December 9, 2025, opening completes “Phase 1” of the project, turning a smaller convenience‑oriented Target into a full fashion, beauty, and home destination that better matches the neighbourhood’s design‑driven vibe.​ According to Target’s press release, SoHo was chosen as the perfect stage for this concept because of its creative energy and strong fashion culture, and the store is positioned as a testing ground for future design‑led innovations across the fleet.

The space aims to act as both a neighbourhood store and a brand showcase, with a layout built around discovery zones instead of traditional aisles. Curated By The Drop And Broadway Beauty Bar Inside Target SoHo, guests move through a series of themed destinations.

“Curated By” is a seasonal edit created with influential voices in fashion and lifestyle, launching with comedian and actress Megan Stalter highlighting her Target picks across fashion, beauty and home. On the first floor, “The…