Target has unveiled “Target SoHo,” a design‑forward concept store at 600 Broadway in SoHo, New York, United States, created as a fashion and style lab with rotating edits, influencer‑curated spaces, and immersive experiences that go far beyond a typical big‑box layout.
A Style Led Concept At 600 Broadway
The reimagined Target SoHo store sits at 600 Broadway, New York, in the heart of SoHo, and is described as a “one‑of‑a‑kind concept store where everyday shopping meets play, discovery and style.” The December 9, 2025, opening completes “Phase 1” of the project, turning a smaller convenience‑oriented Target into a full fashion, beauty, and home destination that better matches the neighbourhood’s design‑driven vibe.
According to Target’s press release, SoHo was chosen as the perfect stage for this concept because of its creative energy and strong fashion culture, and the store is positioned as a testing ground for future design‑led innovations across the…
fleet. The space aims to act as both a neighbourhood store and a brand showcase, with a layout built around discovery zones instead of traditional aisles. Curated By The Drop And Broadway Beauty Bar Inside Target SoHo, guests move through a series of themed destinations.
“Curated By” is a seasonal edit created with influential voices in fashion and lifestyle, launching with comedian and actress Megan Stalter highlighting her Target picks across fashion, beauty and home.
On the first floor, “The Drop @ Target SoHo” serves as a rotating showcase for monthly style collections, effectively turning the store into a physical drop culture platform.
Another focal point is the “Broadway Beauty Bar,” a beauty area with changing assortments curated by creators and trendsetters, plus a “Gifting Gondola” filled with exclusive Target holiday merchandise and ready‑made gift ideas…
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