with current economic burdens and Australia’s seasonality, Christmas in 2026 is calling businesses big and small to conduct themselves in new ways. Christmas in…January? It’s no secret that things have been a little hard economically.

The cost-of-living crisis has been active for an extended period of time, and more families than ever (particularly low-income families) are struggling to make ends meet. Groceries are more expensive, wages are stagnating, and then suddenly, the end of the year comes around, and the most fiscally exhaustive time of year begins.

People have responded accordingly. Retail data from last year shows that people are planning for Christmas as early as October in order to make use of Black Friday and Cyber Monday sales.

Doing this allows shoppers to save huge amounts of money over the Christmas period, while still ensuring that they have the right presents for their loved ones…