Casual fashion isn’t just a Western comfort zone, it’s a global mindset, and some of the most relaxed dressers aren’t the ones you might expect. A new survey from Statista Consumer Insights across 32 countries shows that while English speaking nations still lean heavily casual, the true champions of joggers, jeans and T‑shirts are in Asia.
Asia’s Surprising Casual Fashion Champions
According to the survey, 84% of respondents in the Philippines said they regularly wear casual fashion, the highest share in the entire sample. Close behind is Singapore at 82%, a surprise given its reputation for polished, preppy, and high end style.
The data also highlights Indonesia, where 78% of respondents embrace casual looks, underscoring how strongly relaxed dressing anchors everyday wardrobes across Southeast Asia. Together, these markets show that comfort driven style is just as embedded in Manila and Singapore as it is in any Western city.
English Speaking…
Countries Still Love Their Jeans The stereotype of casual obsessed Americans isn’t entirely wrong but the U.S. no longer tops the list.
In the survey, 69% of respondents in the United States said they regularly wear casual fashion. By contrast, 76% of people in the United Kingdom and 80% in Australia reported the same, suggesting that Brits and Aussies are even more attached to easy, laid back dressing than their American counterparts.
For brands, this reinforces the strength of casual categories across all three markets, but with particularly strong traction in London and Sydney. Italians Go Casual More Than Expected One of the standout surprises comes from Italy, often associated with tailoring and polished elegance.
Here, 68% of respondents said they regularly wear casual fashion nearly matching the U.S.. At the same time, only about 21% to 22% of Italians described themselves as frequent wearers of traditional, formal or business casual styles…
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