MySize Signs LOI to Acquire EyeFitU Assets and Expand Its AI Sizing Platform Globally

sportswear brands such as HEAD, Paul & Shark, POC Sweden, Giant, Assos, Ecoalf, Odlo, and CMP, generating around CHF 350,000 (approximately $440,000) in annual recurring revenue.

MySize expects this revenue to transfer to Naiz Fit and be accretive, with room to grow as EyeFitU’s relationships and tools are scaled inside the broader platform.​ The transaction remains subject to due diligence, negotiation, and execution of definitive agreements and customary approvals, and MySize cautions that there is no guarantee it will close as described, or at all.

EyeFitU founder and CEO Isabelle Ohnemus and CTO Erik Troelsen are expected to support transition and integration if definitive agreements are signed.​ MySize’s Four Pillar Fashion Tech Platform The proposed deal sits on top of MySize’s existing four business ecosystem, all aimed at two expensive problems in online fashion: wrong size purchases and excess inventory.​ First, Naiz Fit is the company’s B2B SaaS sizing and product intelligence engine for apparel and footwear, used by more than 70 enterprise clients, including Levi’s, Moschino, Canali, Desigual, and Kiabi.

The platform has profiled over 220,000 garments and gathered data…