Lululemon Opens Its First Store in Hungary as Part of a 5 Market European Franchise Push

Lululemon, the global technical athletic apparel brand, has opened its first store in Hungary, located on Budapest‘s renowned Fashion Street at Deák Ferenc Utca 19. The store opened on March 31, 2026, operated through a franchise partner, and brings lululemon‘s full men’s and women’s offering across yoga, running, training, tennis, golf, and everyday wear to one of Central Europe‘s most visited retail destinations.

Fashion Street: The Right Address for a Debut

Budapest‘s Fashion Street is Hungary‘s premier shopping destination, combining historic architecture with a modern retail environment that attracts tens of thousands of local and international visitors daily. The choice of location reflects Lululemon‘s consistent global playbook of anchoring new market entries in high footfall, aspirational retail addresses that reinforce the brand’s premium positioning. Hungarian guests can also shop the full Lululemon range online via eu.lululemon.com, extending the brand’s reach beyond the store’s physical walls from day one.