Visa Says We Have Entered the B2AI Era Where Your AI Agent Is Now the Customer

“Commerce is moving from market-to-human to market-to-machine,” said Frank Cooper III, Chief Marketing Officer at Visa. “B2AI describes what happens next as AI agents begin evaluating, negotiating and transacting on behalf of people. In that world, as always, trust becomes the critical infrastructure.

If we don’t build it into machine-mediated commerce, adoption stalls.” In this machine mediated environment, he stressed that trust is critical infrastructure,  if consumers and businesses cannot trust AI to AI commerce, adoption will stall. Businesses are Ready to Let AI Negotiate A majority of U.S.

business decision makers are already planning for AI led buying and selling. Among surveyed leaders: 53% would allow AI agents to negotiate prices or terms directly with other AI agents, 88% are willing to provide pricing or inventory data to enterprise AI systems and 55% are already familiar with the concept of B2AI commerce.

In practice, that means procurement bots and sales agents could soon hash out discounts, delivery windows and service levels in real time, within guardrails set by humans. Visa notes that 77% of businesses are already using or piloting AI somewhere in their…