Loro Piana has unveiled its newly relocated and renovated boutique on Bahnhofstrasse in Zurich, strengthening the LVMH Maison’s presence on one of Switzerland’s most prestigious luxury shopping streets. The store invites clients into a “summer state of mind” with the Resort 2026 and Fall/Winter 2026–2027 Nomadic Reverie collections, framed by an interior that quietly showcases the brand’s textile mastery.

A new address on Bahnhofstrasse 26

The boutique is now located at Bahnhofstrasse 26, 8001 Zurich, a prime stretch of the city’s famed luxury artery. After an extensive renovation and relocation from its previous position and temporary closure, the store has reopened as Loro Piana Switzerland SA’s flagship in the city, complete with appointment booking and a dedicated clienteling focus.

This move places Loro Piana along side leading international houses on Bahnhofstrasse, reinforcing the street’s status as the epicenter of luxury fashion and accessories in Zurich. For local and traveling clients,…