Ace & Tate has expanded further into Belgium with a new store in Liège, strengthening its footprint in the country and marking its first location in Wallonia. The Dutch eyewear brand continues to roll out its direct to consumer model across key European city centres, pairing eye care services with design led retail spaces.
New Liège store in the city centre
The new Ace & Tate boutique is located at Rue Pont d’Île 48, 4000 Liège, right in the heart of the city’s shopping district. Brand posts introduce the opening with the line “Hi Liège, we’re here (and loving it). Our new store is ready for you at Pont d’Île 48,” signalling a friendly, neighbourhood tone consistent with Ace & Tate’s positioning.
According to the store’s official listing, the Liège location offers the full collection of optical frames and sunglasses, alongside on site eye care services. Customers can walk in…
to browse or book appointments in advance. Interior design and in store experience Ace & Tate describes the Liège interiors as balancing bold accents with immersive green tones, creating a space that feels both graphic and relaxed.
This aligns with the brand’s broader store design language, which treats each location as a slightly different expression of its minimalist, colour driven aesthetic.
As in other boutiques, the Liège store is conceived as more than a functional optician: it’s a design space where frames are displayed like objects, and materials, colour blocks and lighting all support a contemporary, creative atmosphere.
Services: eye tests and same day glasses The Liège store offers free eye tests by qualified opticians, which can be booked online through Ace & Tate’s appointment portal…
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