Mackage Turned Its NYC Windows Into a World Cup 2026 Stage With Croatia
Mackage partners with the Croatian Football Federation for the 2026 FIFA World Cup, showcasing performance, craftsmanship, and the spirit of international competition at its NYC flagship stores.
Mackage Turned Its NYC Windows Into a World Cup 2026 Stage With Croatia
Mackageis turning the build up to the FIFA World Cup 2026 into a powerful retail storytelling moment, using its partnership with the Croatian Football Federation to link performance, national pride and luxury outerwear across its New York City flagships.
Mackage and Croatia’s World Cup moment
In November 2025, the Croatian Football Federation (HNS) appointed Mackage as the official sponsor of the Croatian national football team for the 2026 FIFA World Cup, which will be played across the United States, Mexico and Canada. The partnership positions Mackage as the official off field outfitter for the team, responsible for dressing players and staff in tailored outerwear and lifestyle pieces during travel, media and ceremonial moments. On its dedicated World Cup page, Mackage describes the collaboration as a meeting of shared values between a country “synonymous with world class football” and a brand built on precision, protection and design.
This is not…
Mackage’s first move into elite sport the brand’s previous “Protect Your Craft” campaign starred Croatia goalkeeper Dominik Livaković, highlighting technical outerwear as a performance tool as much as a fashion statement.
Led by CEO Tanya Golešić, Mackage has been expanding from winter outerwear into a full lifestyle proposition and has cited global partnerships like this as part of its ambition to build a billion dollar luxury brand.
From pitch to pavement in New York To bring the Croatia partnership to life for consumers, Mackage has rolled out new window installations at its NYC flagships on Madison Avenue and Spring Street in Soho.
These locations already function as key stages for the brand’s visual identity: the Madison Avenue boutique is a three story flagship showcasing the full Mackage lifestyle universe, while the Soho store is known for art driven windows and bold street presence…
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