Maison Alaïa Opens at Galleria Seoul as Halleroed Designed Boutique Brings the Maisons Minimal Yet Sensual Architecture
Alaïa's expansion to Seoul continues with a new boutique at Galleria Luxury Hall, showcasing the maison's minimalist yet sensual design and strong relationship with Korean clients.
Maison Alaïa Opens at Galleria Seoul as Halleroed Designed Boutique Brings the Maisons Minimal Yet Sensual Architecture
Maison Alaïa is officially in South Korea, opening a new boutique at Galleria in Seoul, with a space designed by Swedish studio Halleroed that extends the maison’s ongoing dialogue between architecture and fashion into one of Asia’s landmark luxury destinations.
Alaïa arrives at Galleria Seoul
The new Maison Alaïa x Galleria boutique sits inside Galleria Luxury Hall in Apgujeong, a department store whose pearl like façade by architect Ben van Berkel has made it a design icon in Seoul. Announced in July 2026, the opening marks Alaïa’s first dedicated presence in South Korea, following recent expansion to Beijing, Miami and other key global cities.
Brand communications frame the opening with a simple greeting “Hello South Korea” underscoring the maison’s intention to build a long term relationship with Korean clients through a boutique that feels tailored to its urban, design savvy context.
Halleroed’s design language for Alaïa
The Galleria Seoul store…
continues Alaïa’s collaboration with Halleroed, the Swedish architecture studio behind the maison’s recent boutiques in London, Beijing, Miami and Bangkok.
Across these projects, Halleroed’s work is described as “minimal yet sensual,” reflecting Alaïa’s sculptural fashion through calm layouts, carefully chosen materials and precise lighting.
Lighting partners note that the Seoul boutique uses the Klass Pro series as an ambient backbone to create a calm, refined atmosphere, aligning with Alaïa’s preference for spaces that feel intimate and quietly luxurious rather than overtly theatrical.
While specific interior materials for Galleria are not detailed publicly yet, other Alaïa stores by Halleroed feature marble, warm tones and softened geometry to echo the maison’s body focused silhouettes…
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