Sports Direct and Everlast Gyms+ Open an 85,000 sq. ft. Retail and Fitness Flagship on Henry Street, Dublin

Direct and Everlast brands. The new flagship spans four storeys and is anchored by a dramatic central atrium. Within the 60,000sqft Sports Direct space, a footwear delivery system runs through the heart of the building, set against a 14 metre tall digital screen housing approximately 10 million pixels.

Across the floors, the store showcases the latest concepts in Running, Women’s Fitness, Outdoor, Kids and Bootroom, alongside the newest expressions from key brand partners and own brands, creating a high impact, modern sports retail environment.

Connected via a floating feature staircase, the 25,000sqft Everlast Gyms+ brings Ireland’s first Everlast location to the top floor. The gym has been designed as a performance focused space, featuring a Hyrox Performance Centre, specialist training zones, a café, sauna and ice baths.

Together, the store and gym are positioned as an integrated destination where members and shoppers can move seamlessly between retail and fitness under one roof. The building has achieved LEED Silver certification, recognising its environmental performance and the project’s commitment to sustainability…