Versace and Steven Meisel Bridge Past, Present and Future in Versace Obsessed, Chapter II
Versace has unveiled its Fall Winter 2026 campaign, Versace Obsessed, Chapter II, an evocative new chapter in an ongoing narrative that treats the House’s own image making as both subject and source. Photographed by Steven Meisel, the campaign revisits and reframes Versace’s historic icons, positioning them for a new generation while reinforcing the brand’s singular visual power.
Set up as a series of cinematic vignettes, the images bridge past, present and future. Models are immersed in Versace’s visual culture, surrounded by artefacts that make the archive visible: walls layered with archival magazines from the 1990s and 2000s, original tearsheets, and objects that have rarely, if ever, been seen outside the studio. These elements sit alongside Meisel’s new photographs, creating a dialogue where old and new Versace images inhabit the same frame.
Among the artefacts are rare volumes of Vanitas, a key document of Gianni Versace’s world that captured his uncompromisingly…
opulent vision of fashion, lifestyle and interior design. In the campaign, these books are treated almost like relics and props at once anchors to the origins of the House’s aesthetic, but also part of the mise en scène that Meisel uses to tell a contemporary story.
The result is a space that feels like a private archive come to life, where the history of Versace is literally within arm’s reach of the new cast. This conversation with the past runs directly into the Fall Winter 2026 collection itself.
The clothes honour the foundational codes established by Gianni and Donatella Versace: grit and glamour, the divine and the dirty, classicism and the street.
Silhouettes emphasise what the House calls “uncomplicated elegance, unbound by inhibition,” brought to life through sharp tailoring, body conscious dresses and outerwear that mixes structure with fluidity. Visually, the collection leans on Versace’s unmistakable motifs…
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