Luxury
The Most-Searched Brands on Mytheresa So Far This Year
RB Insights ranked the top brands driving organic search traffic to Mytheresa.com in H1 2026, revealing which luxury labels are capturing the most consumer curiosity online.
Public research brief
What this ranking examines
An analysis of estimated organic search demand for luxury labels on Mytheresa during the first half of 2026.
Source: RB Insights analysis of estimated organic Google clicks to Mytheresa.com from brand- and product-related searches, January–June 2026.
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