Frank & co., a luxury jewellery brand recognised for craftsmanship, quality, design and innovation, celebrated “30 Years of Real Love: When You Know, You Know” with an immersive brand exhibition at the historic A. A. Maramis Building.
Marking the brand’s 30th anniversary, the experience brought together history, technology, creativity and innovation to showcase Frank & co.’s brand journey and evolution as a diamond jeweller. Through a series of visually led installations, visitors were invited to explore the transformation of a natural diamond—from its formation beneath the Earth to its finished expression in fine jewellery.
An Immersive Brand Journey
The event gave Frank & co., part of Central Mega Kencana, a heritage setting for an experiential reflection on three decades of craftsmanship and dedication. Rather than presenting a conventional jewellery display, the exhibition used immersive rooms to connect the technical story of diamonds with the emotional significance of jewellery, including engagements, anniversaries and milestone gifting.
Located in central Jakarta, the A. A. Maramis Building provided an atmospheric backdrop for the anniversary event. Its classical architecture and historic character complemented the brand’s emphasis on enduring design, legacy and meaningful personal expression.
“After three decades of craftsmanship and dedication, we wanted to celebrate this legacy in a place that possesses both soul and history. This exhibition is an immersive narrative about journey, resilience, meaning, and love,” said Rolly Soesanto, General Manager of Frank & co.
Frank & co. has also received the international “Brand of the Year” award for five consecutive years, reflecting its position as a luxury jewellery brand with international standards and appeal.
The Frank Fire™ Diamond Collection
A central feature of the exhibition was Frank Fire™, one of Frank & co.’s signature natural diamond collections. The company said only 1% of Triple Excellent diamonds passed its selection process to become part of Frank Fire™. Each diamond is assessed through 12 quality parameters, a process the brand calls the 12 Degrees of Rarity.
The diamonds are accompanied by dual certification from the Gemological Institute of America (GIA) and Sarine Technologies, alongside an exclusive Frank Fire™ laser inscription on the diamond’s girdle and a digital report. The exhibition highlighted these technical details, including the 4Cs, diamond light performance and documentation, within a broader visual narrative about rarity, craftsmanship and innovation.
Visitors also encountered the See the Light Collection, created with Indonesian actress and singer Maudy Ayunda, as well as the Love Poetry Collection, developed with designer Monica Ivena. The Love Poetry range introduced new ring styles as part of the anniversary celebration, expanding a collection built around romantic and personal expressions of jewellery.
A Legacy of Design and Innovation
“Through the theme ‘When You Know, You Know,’ we want to highlight a certainty that cannot be shaken. Just as true love can be felt instantly without the need for explanation, the quality of Frank & co.’s natural diamonds speaks for itself,” Soesanto said. “This exhibition is our way of inviting people to understand that when you encounter the finest quality and genuine love, your heart simply knows. When you know the quality, you know it’s Frank & co.”
Archive collections were displayed alongside newer designs, illustrating how Frank & co. has developed its aesthetic and product offering over three decades. Framed as both a celebration of its history and an immersive expression of its future-facing approach, the exhibition underscored the brand’s continuing focus on exceptional quality, design, service and innovation.
