AMOUAGE Reaches $360 Million in First Half Sales After 74% Growth in 2026
AMOUAGE has reported another period of exceptional growth, with estimated retail sales reaching USD 360 million in the first half of 2026. The figure represents a 74% increase compared with the same period last year and marks the strongest first half in the history of the Omani high perfumery house.
The performance continues a period of rapid momentum for AMOUAGE, which has expanded its global presence while remaining focused on artistic perfumery, high-concentration formulas and a distinct creative identity rooted in Oman. The latest result follows a record-breaking 2025, when the brand achieved estimated retail sales of USD 430 million, up 66% from the previous year.
It is important to distinguish estimated retail sales from company revenue. Retail sales refer to the value of products sold to end consumers across boutiques, wholesale partners, e-commerce and travel retail, while revenue reflects the income that the company recognises from those sales. The…
USD 360 million figure therefore signals strong consumer demand for AMOUAGE products across its international network. Renaud Salmon, Chief Creative Officer of AMOUAGE, said, “I remain amazed, and deeply grateful, to see the demand for our creations continue to grow around the world, year after year.
What makes this journey particularly meaningful is that this growth has come without compromising what we believe in: a distinct vision, a relentless pursuit of quality and uniqueness, and above all, a genuine love for artistic perfumery and Oman.” Founded in 1983 in Muscat, Oman, AMOUAGE has long occupied a unique position in the global fragrance market.
The brand was created to revive the historic art of Arabian perfumery through complex compositions that combine regional ingredients such as frankincense, myrrh and rose with French perfume making expertise. Over the years, it has developed a reputation for fragrances that are bold, layered and highly concentrated.
The House’s growth has been supported by a portfolio that balances established icons with newer launches. Fragrances such as Guidance, Interlude, Reflection, Jubilation and Epic have helped build a loyal international…
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