Amouage Previews a Royal Arcade Opening With Desert-Themed London Windows
Amouage’s branded window coverings bring desert landscapes and fragrance imagery to London’s Royal Arcade ahead of an opening.
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Amouage and Ounass Bring Private Fragrance Discovery to a Month-Long Dubai Pop-Up
The DIFC space pairs Amouage’s Decision 42 and Overture 41 fragrances with consultations, masterclasses and Ounass’s luxury service.
Amouage Turns Cannes Travel Retail Showcase Into an Omani Brand Experience
At TFWA Cannes, Amouage introduced Decision 42 and Overture 41 inside an Omani-inspired penthouse presentation designed for the travel-retail audience.
AMOUAGE Reaches $360 Million in First Half Sales After 74% Growth in 2026
Renaud Salmon highlights AMOUAGE's expansion and strong consumer demand, driven by a unique vision and dedication to Oman.
Amouage’s Wadi Flagship in Beverly Hills Turns Stone Shadow Water And Light Into an Immersive High Perfumery Journey
As the House's first US West Coast flagship, The Wadi marks a significant step in Amouage's growth, providing a dedicated space for storytelling.
Amouage Brings Oman’s Canyon Light to Beverly Hills with “The Wadi” Flagship on North Beverly Drive
Amouage's new Beverly Hills boutique, 'The Wadi,' showcases a blend of Oman's natural beauty and high perfumery, providing a unique shopping experience.
Love Hibiscus Blooms in Milan With a Secret Garden Masterclass
Amouage has brought Love Hibiscus to Milan with an intimate masterclass and sensory experience at Fondazione Sozzani (fsmilan), in collaboration with Olfattorio Bar à Parfums, deepening the fragrance’s European launch story around craftsmanship and high perfumery. The event framed Love Hibiscus as both a scent and a creative installation,…
Love Hibiscus Transforms Nobu Hotel Marbella into Amouage’s Secret Garden
Amouage has turned Nobu Hotel Marbella into a fragrant escape with the debut of Love Hibiscus and the launch of the Amouage Secret Garden Pool, an ephemeral, poolside experience open until June 18. The evening launch blended fragrance, gastronomy and music, positioning Love Hibiscus as both a scent and…
Amouage Brings Caterpillar Installation to Bloomingdale’s Dubai Mall
Amouage has brought its immersive caterpillar activation to Bloomingdale’s Dubai Mall, running until May 4, 2026, to showcase Love Hibiscus, the newest fragrance in the Secret Garden Collection. The installation follows the brand’s similar activation at Muscat International Airport in…
Amouage Installs Caterpillar Activation at Muscat International Airport
Amouage has installed an immersive caterpillar activation at Muscat International Airport to promote Love Hibiscus, the latest addition to its Secret Garden Collection, taking the fragrance from Oman to the rest of the world through the airport’s duty free retail…