NET-A-PORTER Connects Its NYFW Party With PORTER’s First Printed Zine

Image: NET-A-PORTER. Image: NET-A-PORTER. Image: NET-A-PORTER. Image: NET-A-PORTER. Image: NET-A-PORTER. Image: NET-A-PORTER. Image: NET-A-PORTER. Image: NET-A-PORTER. Image: NET-A-PORTER. CEO Heather Kaminetsky hosted the event at Thomas Straker’s newest New York restaurant, ahead of its official opening later in September.

That early access gave the gathering a setting connected with the city’s wider cultural calendar as well as fashion week. The party coincided with PORTER’s September issue. Cover star Cindy Crawford attended alongside guests including Serena Williams, Katie Holmes, Emmy Rossum, Nara Smith, Madeline Brewer and Aurora James.

Designers Willy Chavarria, Wes Gordon and Christopher John Rogers also joined the event. Guests received a printed zine created specifically for New York Fashion Week, together with bespoke You Are Incredible T-shirts.

The zine translated PORTER’s editorial identity into a physical item associated with the occasion, extending the event beyond the restaurant itself. The gathering brings three elements of NET-A-PORTER’s identity together: its editorial platform, its relationships with designers and talent, and its customer community…