Lululemon Reimagines Chengdu Flagship With 13,800-Square-Foot Flagship Store

Neil Sharman, lululemon’s global vice president of retail design and experiential design, said the store was “designed through the lens of our new Made to Feel concept.” Two floors are dedicated to retail, while another focuses on accessories and personalization.

The space also includes an internal courtyard garden and an outdoor activation area overlooking Chengdu’s Jinjiang District. The design’s most visible feature is an installation of more than 60,000 solid timber forms modeled on yoga blocks, which extend across the façade and interior.

A hand-laid sequoia-tile staircase and cast-terrazzo balustrade connect the levels. Sharman credited lululemon’s China team, global design studio and the design partner Homework for the project. The store’s configuration gives lululemon more than additional selling space.

A dedicated personalization floor creates a distinct reason to explore beyond core apparel, while the courtyard and outdoor area give the location room for programming. Those features describe the store’s operating design, not a reported sales result. The Chengdu project is part of a broader run of large-format stores in Asia…