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e.l.f. Launches Mirror Mix as Its Music Strategy Expands Across Streaming and Roblox

The beauty brand’s second original album features seven rising artists, with a Genius live performance and distribution across music platforms and Roblox.

Official cover artwork for e.l.f. Cosmetics’ Mirror Mix album
MarketingNews

e.l.f. Launches Mirror Mix as Its Music Strategy Expands Across Streaming and Roblox

Image courtesy of e.l.f. Cosmetics.

e.l.f. Cosmetics has released Mirror Mix, its second original compilation album, extending the beauty brand’s entertainment strategy across music streaming, live performances and Roblox. The project sits within e.l.f. Made, its entertainment arm.

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