e.l.f. Turns the Minnesota State Fair Skyride Into a Pickle Beauty Experience
e.l.f. leverages the Minnesota State Fair's food culture to create a unique beauty experience, connecting its products to the event's vibrant atmosphere.
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e.l.f. Beauty Faces a Federal Securities Fraud Lawsuit
e.l.f. Beauty is facing one of the most significant legal challenges in its history. A federal securities fraud class action lawsuit filed against the Oakland, California based beauty company and certain of its executives has survived a motion to dismiss,…
e.l.f. Plants a Beauty Flag in All 16 NWSL Cities For the 2026 Season
e.l.f. Beauty is using year two of its NWSL deal to go from logo partner to real presence, adding new athlete faces, new markets, and more on the ground programs as the league’s audience keeps climbing. The brand will now…
e.l.f. Beauty Announce Blockbuster Third Quarter 2026 Financial Results
e.l.f. Beauty delivered another blockbuster quarter in Q3 fiscal 2026, with soaring sales, stronger profitability, and a higher full year outlook that keeps the Oakland based beauty disruptor firmly in hyper growth mode. Affordable prestige positioning, the integration of Rhode,…
10 US Beauty Brand Expansions into the Dubai and UAE Market
The Dubai and wider United Arab Emirates (UAE) beauty market is experiencing a significant influx of US based beauty brands and retailers, driven by the region’s high consumer spending power, digital savviness, and growing demand for prestige and “clean beauty”…