e.l.f. Brings TikTok Shop Super Brand Day to the US, UK and Germany
Peel of Approval accompanies the three-market beauty event, following staggered product launches in late October and early November.
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e.l.f. Returns as Tottenham Hotspur Women Shirt Partner for 2026–27
The renewed sponsorship includes fan activations and community programmes, with product sampling at the October 24 north London derby.
e.l.f. Brings Kory Marchisotto Into Its Berkeley Boardroom-Education Programme
A campus visit connects the company’s executive leadership with a 12-week course designed to introduce students to corporate governance.
Rhode Enters 19 European Sephora Markets With a Paris Café rhode Activation
Rhode's September 30 launch adds Sephora distribution in 19 European markets and more than 500 stores, with a short-run Paris café designed to connect the activation to purchases.
e.l.f. Launches Mirror Mix as Its Music Strategy Expands Across Streaming and Roblox
The beauty brand’s second original album features seven rising artists, with a Genius live performance and distribution across music platforms and Roblox.
How Beauty Brands Are Choosing Between DTC and Physical Retail
Rhode, Fenty Beauty, KIKO Milano, Aesop and Glossier show how digital-first beauty brands can decide whether physical retail should deliver greater reach or greater control.
e.l.f. Turns the Minnesota State Fair Skyride Into a Pickle Beauty Experience
e.l.f. leverages the Minnesota State Fair's food culture to create a unique beauty experience, connecting its products to the event's vibrant atmosphere.
e.l.f. Beauty Faces a Federal Securities Fraud Lawsuit
e.l.f. Beauty is facing one of the most significant legal challenges in its history. A federal securities fraud class action lawsuit filed against the Oakland, California based beauty company and certain of its executives has survived a motion to dismiss,…
e.l.f. Plants a Beauty Flag in All 16 NWSL Cities For the 2026 Season
e.l.f. Beauty is using year two of its NWSL deal to go from logo partner to real presence, adding new athlete faces, new markets, and more on the ground programs as the league’s audience keeps climbing. The brand will now…
e.l.f. Beauty Announce Blockbuster Third Quarter 2026 Financial Results
e.l.f. Beauty delivered another blockbuster quarter in Q3 fiscal 2026, with soaring sales, stronger profitability, and a higher full year outlook that keeps the Oakland based beauty disruptor firmly in hyper growth mode. Affordable prestige positioning, the integration of Rhode,…