BeautyNews

Chanel Takes COCO MADEMOISELLE CRUSH ABSOLU Across Four Global Cities

Chanel's fragrance launch used local activations in Hong Kong, London, New York and Paris, including a gathering at Le Trianon.

Chanel COCO MADEMOISELLE CRUSH ABSOLU activation at Le Trianon Paris — image 1
BeautyNews

Chanel Takes COCO MADEMOISELLE CRUSH ABSOLU Across Four Global Cities

Image: Chanel Parfums Beauté.

Chanel has taken the launch of COCO MADEMOISELLE CRUSH ABSOLU beyond a single market, staging fragrance experiences in Hong Kong, London, New York and Paris. The mix included kiosks, cafés and music venues, according to Simona Cattaneo, president of Chanel Parfums Beauté.

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