EcommerceTechnology

Coolibar Goes Live With Centric PLM to Manage Monthly Drops and Nearly 2,000 SKUs

Coolibar has rolled out Centric PLM across its product-development workflow as it manages monthly launches and nearly 2,000 SKUs. A 98% reduction in spreadsheets remains a company goal, not a reported result.

Published: Sep 30, 2026 11:17 AM

By Ifrah Nadeem

EcommerceTechnology

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EcommerceTechnology

Coolibar Goes Live With Centric PLM to Manage Monthly Drops and Nearly 2,000 SKUs

Image: Coolibar / Centric Software.

Coolibar has gone live with Centric PLM, bringing product information for its monthly launches and nearly 2,000 SKUs into a shared system. The sun-protective apparel brand is using the software to connect work across design, development, production, ecommerce and marketing.

It addresses a practical challenge for a brand releasing products every month: materials, samples, descriptions and shipments had been tracked in separate spreadsheets, while prototype feedback moved through email.

Centric Software said the new system updates product data in real time, giving teams a common reference as styles progress toward launch. The 98% Figure Is a Target Coolibar product director Karina Fernandes said she expects Centric PLM to eliminate 98% of the company’s Excel spreadsheets. speed.

The brand has also selected Centric Visual Boards for visual assortment planning. Why Product Data Matters to Frequent Drops Coolibar sells UPF 50+ apparel, swimwear and accessories through its direct ecommerce site, marketplaces and retail partners.

A monthly release cadence across nearly 2,000 SKUs gives product information a role beyond design: descriptions, samples and shipment details need to stay aligned as the same merchandise moves toward multiple sales channels.

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