Sephora and M&S Plan Beauty Shops in 100 UK Stores

The joint announcement says the assortment will span skincare, makeup, fragrance, haircare and bodycare, supported by specialist beauty advisers in stores. M&S.com will carry a broader online selection, with home delivery and Click & Collect through M&S stores. The companies will confirm the final brand lineup nearer launch.

A new distribution format for both retailers For Sephora, the arrangement adds a national host retailer format to its UK digital business and existing stand alone stores.

For M&S, it gives the Fashion, Home and Beauty division a broader prestige offer and a destination designed to bring beauty shoppers into its stores more often.

Sephora president for Europe and the Middle East Catherine Spindler described the partnership as “bringing our unique SEPHORA expertise to Marks and Spencer.” M&S managing director for Fashion, Home and Beauty John Lyttle has positioned beauty as a category with room to attract new customers…