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Amouage Turns Cannes Travel Retail Showcase Into an Omani Brand Experience

At TFWA Cannes, Amouage introduced Decision 42 and Overture 41 inside an Omani-inspired penthouse presentation designed for the travel-retail audience.

Published: Oct 6, 2026 9:28 AM

By Shipra Bohara

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Amouage Turns Cannes Travel Retail Showcase Into an Omani Brand Experience

Amouage's Cannes presentation. Image source: Amouage; content production: Wildertising.

Amouage used the TFWA World Exhibition & Conference in Cannes to build a setting for buyers around its Omani identity and newest high perfumery products. At the Carlton Cannes, the fragrance house transformed a penthouse into “Omani Haven,” introducing the Exceptional Extraits Decision 42 and Overture 41 amid a program of design, discussion and hospitality.

Amouage’s Omani Haven presentation in Cannes. Image source: Amouage. Amouage’s Omani Haven presentation in Cannes. Image source: Amouage. Amouage’s Omani Haven presentation in Cannes. Image source: Amouage. Amouage’s Omani Haven presentation in Cannes. Image source: Amouage. Amouage’s Omani Haven presentation in Cannes.

Image source: Amouage. Amouage’s Omani Haven presentation in Cannes. Image source: Amouage. Amouage’s Omani Haven presentation in Cannes. Image source: Amouage. Amouage’s Omani Haven presentation in Cannes. Image source: Amouage. Amouage’s Omani Haven presentation in Cannes. Image source: Amouage.

A presentation built for the travel retail audience TFWA’s Cannes exhibition ran from September 27 to October 1, bringing together brands and travel retail operators…

Amouage Omani Haven presentation in Cannes

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Amouage Turns Cannes Travel Retail Showcase Into an Omani Brand Experience

At TFWA Cannes, Amouage introduced Decision 42 and Overture 41 inside an Omani-inspired penthouse presentation designed for the travel-retail audience.

Unlock the rest of this story

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