CJ Olive Young Trains Beauty Consultants to Make Its Stores a Service Destination

The company opened its Olive Young Beauty Lab in July for both new-consultant training and ongoing development. In its account of the program, CJ Olive Young describes practice sessions in skincare, makeup, role-playing and customer communication.

Trainees rehearse short consultations and learn to document products and techniques on care charts, including English-language versions for international visitors. Service as part of the store proposition The training is linked to specific services offered on the shop floor.

Consultants may use skin-analysis equipment to inform a home-care lesson or help a shopper adapt a makeup trend to their own face and preferences. Olive Young is putting labor and training behind that difference, rather than relying on shelving and brand variety to explain the store experience.

The Seongsu program also addresses an international customer base. CJ Olive Young says some beauty-care services at its Seongsu locations draw a substantial share of foreign visitors, and its training covers English care charts as well as language and cultural considerations in consultation…