adidas Marks Lionel Messi’s Argentina Farewell With a Commemorative Collection

The announcement accompanied Argentina’s October 6 match against Benin at the Monumental in Buenos Aires. The Argentine Football Association’s match report records a 3–0 win, with Messi scoring the final goal on his farewell appearance before the Argentine public.

A career milestone becomes a product story adidas frames the collection around more than two decades alongside Messi, from his Argentina debut to the 2022 FIFA World Cup title. That history gives the merchandise a narrative tied to a player, a national team and a recognizable shirt number.

The brand also made clear that its relationship with Messi continues. The collection commemorates the Argentina chapter while keeping the wider athlete partnership in place. The project shows how a career milestone can organize an assortment around shared sporting memory.

Here, Argentina’s shirt and Messi’s individual story provide the connection between the farewell event and the collection.