Aesop Returns to Its Armadale Roots With a New High Street Store

Aesop draws a direct line between that early space and its current store design. The brand describes Emeis through warm alabaster forms and restrained materials; the new Armadale storefront uses an alabaster-toned façade that echoes those cues.

A Store Built Around Place and Memory Photographs of the new shop show a narrow, pared-back interior, tiled consultation fixtures and product shelving set into a light-toned space.

The exterior retains the scale of its High Street setting, while the store’s materials and layout give the location a distinct identity within Aesop’s wider network. The opening puts the brand’s origin story into a retail environment customers can enter.

For a company known for designing stores in response to their surroundings, Armadale carries a more personal connection than most new addresses: it is a return to the neighborhood where Paphitis’s earlier venture helped shape Aesop’s approach to physical space…