Korea Town by Boutiqaat has opened two stores in Qatar, at Mall of Qatar and Place Vendôme. The openings extend the Korean beauty retailer’s physical network across the GCC, adding two shopping destinations to a business that also operates through the Boutiqaat App.
The store offer spans Korean skincare, makeup, wellness and lifestyle brands. Korea Town says the assortment brings together product launches and beauty experiences, alongside access to Korean beauty trends. Its app channel runs alongside the stores, giving the expanding network a physical and online presence.
Souha Hasan, General Manager of Korea Town by Boutiqaat, said: “Our expansion into Bahrain and Qatar marks an exciting milestone in Korea Town’s journey. With our growing presence across the GCC and more openings on the horizon, our vision is to bring the very best of Korean beauty to new markets while establishing Korea Town as the region’s ultimate K-Beauty destination.”
The Qatar openings follow Korea Town’s first international store at The Avenues Bahrain. Its stores now span Kuwait, Bahrain and Qatar, while further openings are planned across the GCC.
The company says it is continuing to strengthen partnerships with Korean beauty brands as it brings their products and experiences into additional regional markets.
