Pinterest Reaches 661 Million Users as It Expands Access for Advertisers

In its October 29 third-quarter results, Pinterest reported 661 million monthly active users, up 10% year over year, and revenue of approximately $1.174 billion, up 12%, for the quarter ended September 30, 2026. Global average revenue per user increased just 1% to $1.80. The regional picture was uneven: U.S.

and Canadian revenue rose 14%, while European revenue was flat. Pinterest projected fourth-quarter revenue growth of 8% to 12%. User growth of 10% alongside just 1% growth in global revenue per user indicates that a larger audience remained the main source of expansion.

The uneven regional results also matter: flat European revenue shows that a global user milestone does not translate into the same commercial momentum in every market. The fourth-quarter forecast allows for growth below the third quarter’s pace.

The more immediate buying development came on October 26, when Pinterest announced the broader availability of Programmatic Deals. Selected display and video inventory can now be purchased through existing demand-side buying platforms, including Amazon Ads, Google Display & Video 360 and Yahoo DSP…