New Balance Hosted a Run House and Retail Events for the NYC Marathon

Tom Carleo, Vice President of Running at New Balance, said in the brand’s release: “The 2026 TCS New York City Marathon is one of the most powerful expressions of running culture anywhere in the world.” The Run House offered product customisation, footwear trials, post-race massages and a recovery fuel bar requiring registration.

The brand’s October 22 announcement also outlined marathon merchandise released in stages. The core range launched September 10, followed by finisher products and a Five-Borough Collection at the October 29–31 marathon expo.

Stores in Flatiron, SoHo, the Upper West Side and Upper East Side, plus the NYRR RUNCENTER’s New Balance Run Hub, offered marathon-themed tote bags and charm sets with purchases from October 29 to November 1, while supplies lasted.