Montblanc Opens Selfridges London Boutique With a Paper Tree of Writing

Above the shop floor, the Tree of Writing uses folded and printed paper to recount episodes from Montblanc’s history. Aadil Choudhury, who announced the opening, identified Selfridges as the only UK Montblanc boutique to feature the installation.

Glass cases hold writing instruments, with leather goods arranged on wood shelving behind them. A yellow rug patterned with ink-like splashes picks up the department store’s signature color.