Gap Opens CashSoft Lounge in Brooklyn With Embroidery and Gift Wrapping

CashSoft is the retailer’s own knit fabric. For the holiday collection, Gap brought back its crewneck sweaters and cardigans alongside new silhouettes, with stripes and Fair Isle among the seasonal patterns. The lounge paired the knits with cold-weather accessories and fragrance.

Gap also offered seasonal treats at the pop-up and made both the embroidery and gift wrapping complimentary. Some of the same materials appear in a different part of the holiday assortment. Gap introduced CashSoft totes and small pouches in its bag collection.

Its Five Pocket Tote, a separate design, comes in faux suede and shearling versions for the season. Gap Beauty’s holiday offering includes body care and a new fragrance called Bliss. The Brooklyn opening followed the November 3 launch of Gap’s Give Your Gift campaign.

Director Carissa Gallo brought together A Cappella Academy, Tonality and Sainted to perform a new arrangement of the Jackson 5 song I’ll Be There. Alexander Lloyd Blake arranged and directed the vocals…