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AI in Fashion: Past the Pilot Stage, Not Yet Past the Hype

The AI in Fashion Market is projected to reach $1.75 billion by 2025, driven by e-commerce analytics and personalization.

AI in Fashion: Past the Pilot Stage, Not Yet Past the Hype
NewsTechnology

AI in Fashion: Past the Pilot Stage, Not Yet Past the Hype

Retail executives have been fielding AI pitches since 2021. Most early projects were modest back-office efficiency plays or consumer-facing features that never found an audience. In 2026, a handful of those applications are producing real returns, one new development is changing how brands think about product discovery, and the broader claim that AI will reimagine the shopping experience is still running well ahead of what shoppers are actually doing.

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