Kate Spade New York Turns Five Rockefeller Center Windows Into a Strawberry Filled Summer Celebration

The campaign spans five large storefront windows, each designed to build on the same visual story. The result is a bold outdoor display that catches the attention of people moving through one of New York City’s busiest shopping districts.

It gives the brand a strong street-level presence while creating a moment of seasonal joy in the middle of Manhattan. At the heart of the installation is the Duo bag, a signature style designed around flexibility and personal expression.

The bag can be worn in several ways, including as a crossbody, shoulder bag, belt bag or clutch. Its removable pouch and adjustable strap allow customers to adapt it to different occasions, making it a practical piece while still carrying the playful and polished design codes associated with kate spade new york.

For the “Strawberry Fields by the Sea” concept, the red Duo bag becomes more than a product. It is treated as an object within a larger visual world, appearing against soft blue backgrounds and surrounded by mounds of bright red strawberries…