Vuori Opens Its First UK Outlet Store at Bicester Village With a California Inspired Experience

Vuori has opened a new store at Bicester Village, marking the California based performance apparel brand’s first outlet location in the United Kingdom.

The opening is an important next step in the company’s growing UK retail strategy, placing the brand alongside leading international fashion and lifestyle names at the designer shopping destination just outside Oxford. The new boutique gives Vuori a different kind of retail platform from its existing full price locations.

While the brand has built a presence in London through stores in key city neighbourhoods, Bicester Village allows it to reach a broader mix of customers, including local shoppers, domestic visitors and international tourists travelling to the outlet destination for premium brands and exclusive value.

For Vuori, the opening is not simply about entering an outlet centre. It is about bringing the brand’s Coastal California identity into a new setting while maintaining the focus on movement, comfort and everyday versatility that has helped define its growth…