Selfridges Turns Afternoon Tea Into a £75 Dream Experience With Inflatable Horses and Cocktails in London
Selfridges is inviting visitors to dine, dream and explore at the Imagination Café, a temporary transformation of Dolly’s Café at its Oxford Street store in London. The experience sits at the centre of Dream On, the department store’s summer campaign celebrating creativity, original ideas and the power of imagination.
The Imagination Café turns a familiar food and drink destination into an artist designed hub where food, art and conversation meet. Rather than treating the café as a separate part of the store, Selfridges has positioned it as a creative destination in its own right. Visitors can gather over afternoon tea, enjoy a cocktail or order from an all day menu while surrounded by a surreal installation that changes the atmosphere of the space.
The menu was developed by Malik Acid, the food and drink creative collective known for its playful and visually expressive approach to hospitality. The offering includes the…
Wildest Imagination Afternoon Tea, designed as an elevated and unexpected interpretation of the British tradition. It brings together savoury bites, sweet creations, scones, tea and a choice of a Peach Velvet cocktail or champagne, creating an experience that feels both familiar and intentionally dreamlike.
Priced at £75, the Wildest Imagination Afternoon Tea includes prawn gilda, beetroot devilled egg, wild mushroom tartlet, ricotta and herb crostino, and a mini club sandwich. The sweet selection features a black tea caramel bon bon, lychee gummy, mango choux and chamomile financier, alongside a cherry dream cake.
Guests can also choose between an olive oil or fruit scone, served with clotted cream and either morello cherry jam or blood orange marmalade. The menu also includes three cocktails created with non alcoholic elixirs from Three Spirit. Each drink is designed around a different mood or state of mind.
The Peach Velvet cocktail combines peach and matcha, while the highball brings together tequila, cherry and Darjeeling tea. A third drink features fig leaf, miso and sencha tea in a gin sour style serve. These combinations give the café a more experimental drinks offer that…
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