Selfridges Turns Afternoon Tea Into a £75 Dream Experience With Inflatable Horses and Cocktails in London

The Imagination Café turns a familiar food and drink destination into an artist designed hub where food, art and conversation meet. Rather than treating the café as a separate part of the store, Selfridges has positioned it as a creative destination in its own right.

Visitors can gather over afternoon tea, enjoy a cocktail or order from an all day menu while surrounded by a surreal installation that changes the atmosphere of the space. The menu was developed by Malik Acid, the food and drink creative collective known for its playful and visually expressive approach to hospitality.

The offering includes the Wildest Imagination Afternoon Tea, designed as an elevated and unexpected interpretation of the British tradition.

It brings together savoury bites, sweet creations, scones, tea and a choice of a Peach Velvet cocktail or champagne, creating an experience that feels both familiar and intentionally dreamlike…