FENDI Opens a Men’s Pop-Up in Bangkok For Maria Grazia Chiuri’s First Collection

Located on the M Floor in the South Zone of Siam Paragon, the temporary store sits only a few steps from the existing FENDI women’s boutique. The placement gives customers a more complete way to explore the Maison’s fashion offering within one of Bangkok’s most important luxury retail destinations.

It also adds a new point of discovery for clients interested in contemporary menswear, leather goods and accessories. The space covers more than 94 square metres and has been designed to reflect the architectural direction of the FENDI Fall/Winter 2026-27 fashion show.

The concept uses a restrained palette of black, grey and ivory white, paired with glass façades and metal frames. These elements create an environment that feels minimal, structured and modern while still carrying the refined material sensibility associated with the Italian luxury house.

At the centre of the space is a geometric letter screen, inspired by the inscriptions on Trajan’s Column in Rome. The installation brings a reference to the Eternal City into the Bangkok store, connecting one of the Maison’s cultural roots with a contemporary retail environment…