Alexandra Mandel v Quince and the Fight for Pricing Transparency

What the Quince lawsuit claims Alexandra Mandel has filed a proposed nationwide class action against Last Brand Inc., which does business as Quince, in California federal court. The case, Mandel, et al. v. Last Brand Inc., Case No. 3:25-cv-09780, was lodged in the U.S.

District Court for the Northern District of California and seeks to represent shoppers across the United States who bought Quince items promoted as discounted within the past four years.

The complaint alleges that Quince falsely advertises its products as luxury-quality goods sold at “radically low” prices, creating a powerful value narrative that drives conversions.

According to the filing, Mandel purchased “a variety of items” from Quince during those four years, allegedly relying on the brand’s discount and comparison claims when deciding to buy…