Hot Topic Launches Resale Platform

“Incorporating resale into our business model is another step towards sustainability and an exciting opportunity for our customers. The launch of Hot Topic Replay provides our customers the ability to give their pop culture merchandise a second life,” said Steve Vranes, CEO of Hot Topic.

“Leveraging thredUP’s RaaS was the right decision for us as they have more than a decade of experience powering resale at scale and were able to get us up and running in a short period of time.” In addition to purchasing secondhand products at hottopic.thredup.com, customers in the U.S.

can earn shopping credit for gently-worn items by generating a prepaid shipping label from hottopic.thredup.com, filling any shippable box or bag with women’s and kid’s items from any brand in their closet, and shipping it to thredUP for free.

Customers receive Hot Topic shopping credit for items sold on thredUP that can be used both online and in-store. “Hot Topic is a brand that has maintained cultural relevance across decades…